T R A C E

This project I did after hours to give a brand new system its own identity. I created the logo wordmark because it needed something special outside of our brand guidelines. I summited this idea and it was very well received and got the green light to move forward.

In today's world, comfort and breathability are essential features of any clothing item. Clothing brands are continuously striving to develop fabrics that offer high durability, comfort, and breathability. This is where logos play a crucial role. Logos have been designed to showcase the unique features of a brand's fabric.

To promote this feature, I worked on a logo that reflects the breathable quality of First Lite’s unique fabric. The logo features and showcases this incredible fabric, with air flow through the logo, effectively showcasing the breathability and comfort of this clothing line. The design is simple yet effective, making it easy for our customers to remember and associate with the brand in this new hot weather system. I’m very proud of this logo and believe it is a powerful representation of the high-quality fabric that First Lite uses in their fabric package.